From decentralized planning to an integrated supply chain at Afix Group

Strong international growth brought new challenges for Afix Group. Active in the rental and sale of scaffolding equipment across more than 20 countries, the company had operated for years with a highly decentralized supply chain model.

Forecasting was managed locally in Excel, inventory management was largely reactive, and production planning lacked sufficient coordination across countries and business entities.

What had once worked well within a typical SME structure increasingly struggled to support the complexity of an international organization.

No single source of truth for demand and supply

Local sales entities made largely autonomous decisions regarding ordering and inventory build-up. Little consideration was given to available production capacity, open orders or stock in other countries.

Forecasting followed no standardized approach. Each country worked in its own way, without shared forecasting logic or central coordination.

For production sites, it became increasingly difficult to determine the right priorities. Open orders continued to accumulate, and the supply chain became increasingly reactive rather than proactive.

A single integrated planning approach

Together with valueXstream, Afix fundamentally redesigned its supply chain operations.

The focus was not on implementing new software, but on establishing a single integrated planning process within the existing SAP Business One environment.

Inventory management and planning were centralized within a single global supply chain structure, with clear responsibilities and a single source of truth for demand, inventory and capacity.

In addition, a rolling forecast process was introduced for each country. Forecasts were built using historical data, market insights and sales input, and were aligned monthly across sales, supply chain and production.

Production and shipping were synchronized through a central master production schedule. Local orders were grouped together, allowing the organization to respond more flexibly to fluctuations in demand.

Greater control, less waste

The new approach brought greater predictability across the entire supply chain.

By consolidating demand globally, safety stock levels could be calculated more accurately, significantly reducing excess central inventory. At the same time, service levels improved through more stable production planning and shorter lead times.

The transformation also required organizational changes. Forecasting and planning became embedded within the organization, supported by KPIs and clear service-level agreements between countries and customers.

In addition, SAP Business One was reconfigured to support the new planning logic, eliminating the need for an additional planning tool.

A scalable foundation for continued growth

What began as a planning challenge ultimately evolved into a fully integrated supply chain transformation.

Today, Afix Group benefits from greater inventory control, improved alignment between demand and production, and a scalable foundation for further international expansion — achieved not through additional planning software, but through smart process design within SAP.

From complex tank planning to data-driven efficiency at Barry Callebaut

About Barry Callebaut

The Barry Callebaut Group produces high-quality chocolate and cocoa products and is the global market leader in its sector. The company operates in 138 countries and employs more than 13,000 people, with 66 production facilities and 26 Chocolate Academies.

The factory in Wieze, Belgium, is the largest chocolate factory in the world. Every day, the site produces around 1,000 tonnes of liquid chocolate, representing a value of over four million euros per day. From this facility, Barry Callebaut supplies international brands such as Mondelez, Nestlé, Hershey, Unilever and Tony’s Chocolonely.

The challenge

In 2022, Barry Callebaut was confronted with a salmonella contamination in a batch of lecithin from a supplier. As lecithin is used in all chocolate recipes, the company decided, as a precaution, to temporarily shut down the factory in Wieze.

After the restart, quality procedures were significantly tightened. Each delivery of liquid chocolate had to undergo a testing procedure before being sent to customers. The testing time is approximately 24 hours.

For deliveries to more distant markets, this is not an issue. Transport times there often take several days.

For customers in the Benelux, where transport times are often only a few hours, this created a complex planning challenge.

Chocolate therefore had to be temporarily stored while awaiting test results.

Storage in tanks was limited by available capacity. Letting trucks wait on-site was an expensive alternative. During peak periods, up to 60 trailers would be parked in a waiting zone, representing a cost of up to €60,000 per day.

“We could not justify these costs to the senior leadership team. We needed to find a way to structurally solve this challenge while at the same time reducing costs.”

Sumit Gupta, Supply Chain Planning Manager, Barry Callebaut

The solution

Barry Callebaut worked together with supply chain architects from valueXstream to develop a data-driven solution.

The goal was to optimally combine tank capacity and transport flows during the waiting time for test results.

Based on operational data, valueXstream designed a blueprint for the most cost-efficient way to temporarily store chocolate in tanks or trucks.

By combining partial loads and making smarter use of tank capacity, waiting costs could be significantly reduced.

ValueXstream then developed a planning tool that automates the process.

The tool provides operators with clear instructions on:

  • where chocolate should be temporarily stored
  • when it can be released for transport
  • how transports can be optimally combined

This way, all teams work with one central plan for tank capacity and deliveries.

Changes at customer level are also immediately processed, so operators always work with the most up-to-date information.

“Operators now work with the most up-to-date information. This makes the tool reliable and very user-friendly.”
Sumit Gupta

Fast implementation

In this project, valueXstream applied a pragmatic and flexible approach. The solution was developed based on existing operational data and in close collaboration with the teams in Wieze.

Within three months, the planning tool was fully implemented.

As a result, Barry Callebaut was able to quickly respond to stricter quality procedures without disrupting daily production and deliveries.

The result

By optimising tank capacity and transport planning, Barry Callebaut was able to drastically reduce waiting costs.

The costs related to waiting for test results decreased by more than 60 percent.

In addition, the planning tool brought more structure and transparency to daily operations.

Operators no longer need to make complex decisions based solely on their experience. Instead, they follow a clear process based on data and optimisation.

Collaboration between different teams also became easier, as everyone works with the same planning.

“We now have full visibility of the planning of our tank capacity. Our employees know exactly what they need to do and when.”
Sumit Gupta

Key benefits

Optimised planning of tank capacity
The planning tool provides clear guidelines for the storage and release of liquid chocolate.

Factory processes aligned with business objectives
Waiting time for quality control is efficiently integrated into operational planning.

Cost savings of more than 60 percent
Through optimisation and automation of the planning process, waiting costs are drastically reduced.

Fewer human errors
The tool automates complex planning decisions and increases the reliability of the process.

From logistical complexity to scalable growth at Flamingo

Flamingo has been an international supplier of pet products for nearly 50 years. With more than 10,000 accessories and snacks, customers in over 60 countries, and 24-hour delivery across the Benelux, France, and Germany, the company maintains consistently high service standards. In recent years, Flamingo has experienced strong growth, both organically and through acquisitions, significantly increasing logistics and supply-chain complexity.

The challenge: growing without losing control

Since 2017, Flamingo has tripled its workforce and grown revenues to nearly €60 million, with the ambition to reach €100 million. With 70-80% sourcing in Southeast Asia, long lead times, more than 10,000 SKUs and a continuous influx of new products, the organically developed supply chain came under increasing pressure. At the same time, maintaining a service level of at least 95% remained a non-negotiable requirement.

“To meet our growth ambitions without sacrificing service, we needed a much stronger logistics and supply-chain base.”

Guy Toremans, CEO Flamingo

From optimization to fundamental redesign

Flamingo recognised that incremental improvements alone would not be sufficient. To enable further growth without sacrificing service and control, a fundamental redesign of the logistics and supply-chain architecture was required.

Together with valueXstream, a strategic blueprint was developed for a scalable supply chain. The blueprint formed the foundation for concrete decisions on a purpose-built warehouse environment, more efficient order-picking methods, optimised logistics flows, and new ways of working that structurally enable scalability.

Design for logistics: efficiency and sustainability

Sustainability was integrated into the logistics design from the beginning. By better aligning product and packaging dimensions with pallet and transport logic, Flamingo reduced transport movements, costs and carbon footprint. As a result, sustainability became an integral part of operational efficiency rather than a standalone initiative.

“For us, sustainability is not a separate project, but a logical consequence of well thought-out logistics.
Guy Toremans, CEO Flamingo

Results: control, reliability and scalability

Today, despite the exceptional complexity of its assortment and international sourcing, Flamingo achieves consistent delivery reliability above 95%, with peaks of up to 98%. Improved forecasting and inventory planning provide more control over seasonal fluctuations and product introductions. The new logistics setup is also designed to smoothly support additional employees, volumes and future acquisitions.

“While many players today struggle to reach 90%, we consistently perform above 95%, and even reach 98%.
Guy Toremans, CEO Flamingo

Looking ahead

With the recent acquisition of a Chinese company, Flamingo can now source directly from specialized factories without an export license. This move lowers costs, reduces reliance on brokering and further strengthens supply chain control. Thanks to its solid logistical base, Flamingo can begin its next phase of growth with confidence.

 

Hands-on approach for digital transformation in manufacturing industry

Een bedrijf in de maakindustrie nam al verschillende consultants onder de arm om zijn digitale transformatie te stroomlijnen. Het ontbrak die partijen echter telkens aan een hands-on benadering en het aanreiken van concrete oplossingen. ValueXstream zorgde voor een kentering dankzij een strategische aanpak. Die leidde tot effectieve acties en een optimale afstemming van digitale oplossingen en werkstromen.

Groei brengt uitdagingen met zich mee

Elke onderneming stoot binnen zijn groeiproject op nieuwe uitdagingen en hindernissen. Dat bleek ook bij dit bedrijf het geval. De producent was geëvolueerd tot een wereldwijde organisatie, met verschillende divisies en vestigingen. “Dat bracht een spanningsveld met zich mee tussen een gestandaardiseerde benadering, gedreven door de centrale diensten en een grotere autonomie voor de divisies”, schetst Philip Van Gasse van valueXstream.
Om zijn groei vorm te geven, rolde het bedrijf in de loop der jaren verschillende digitale initiatieven uit en zette het er verschillende op de planning: van een nieuwe CRM-pakket, over PIM en DAM, tot B2B-portals en CPQ.

“Dergelijke pakketten staan vaak in relatie met elkaar. De klant had evenwel te weinig inzicht in de onderlinge afhankelijkheden.”

Voor de aankoop van nieuwe digitale oplossingen tastte de producent vaak in het duister. “De lastenboeken misten hun doel of de vooropgestelde budgetten bleken te beperkt, waardoor de uiteindelijk gekozen softwareoplossing niet aan de bedrijfsnoden tegemoet kwam.”

Expertise geeft doorslag

Bewust van die groeipijnen klopte het bedrijf bij verschillende consultants aan. Hun dienstverlening resulteerde evenwel niet in de beoogde vooruitgang. “De producent was bijgevolg niet bereid om zomaar in zee gaan met de volgende dienstverlener die zijn weg kruiste. Pas nadat we de methodiek van valueXstream tijdens drie intakegesprekken zorgvuldig hadden uiteengezet, was de klant overtuigd dat het anders en beter kon”, aldus Philip Van Gasse.

De expertise op het vlak van digitale transformatie bleek doorslaggevend. “We tekenden samen de prioriteiten uit en verduidelijkten de onderlinge afhankelijkheden. Heldere lastenboeken en best practices bij de leveranciersselectie resulteerden in oplossingen die nu wel een echte toegevoegde waarde bieden. De implementatie van pilootprojecten bood meteen het nodige inzicht in de meerwaarde van die toepassingen. We onderscheidden daarbij noodzakelijke ingrepen van nice-to-haves, zodat we de juiste prioriteiten legden.”

Digitale roadmap en visualisatie

ValueXstream tekende samen met de klant een digitale roadmap uit. “We organiseerden daartoe meetings, workshops, inspiratiesessies en demo’s met leveranciers. Het resultaat is een helikopterkijk met bijhorende assumpties”, klinkt het.

He bedrijf ervoer dat die ondersteuning voor meer comfort en gemoedsrust zorgde. De aanpak van valueXstream liet toe om snellere beslissingen met een kortere time-to-market te nemen. “Al merkten we dat het bedrijf aanvankelijk door negatieve ervaringen uit het verleden niet meteen de nodige knopen durfde door te hakken”, geeft Philip Van Gasse aan. “We maakten alle initiatieven daarom aanschouwelijk en tastbaar, waardoor het voordeel van bepaalde ingrepen meteen duidelijk werd. Verandering vraagt uiteraard ook om goede ondersteuning. We voorzagen daarom de nodige begeleiding om de digitale transformatie bij het team te duiden en te verhelderen.”