BakeryBattle wins Data News award as Digital Project of the Year

Data News has pronounced the BakeryBattle app the winner of the Digital Project of the Year 2017 award. BakeryBattle is a co-creation project of Organic Bakery De Trog, valueXstream and NewBird. The staff and agency workers use the innovative digital solution to improve their knowledge of the quality standards and to develop the desired behaviour. BakeryBattle makes learning fun.

Read this morning’s report in Data News (NED) or (FRA), or watch the images.

Read the complete story in Datanews nr. 8 (17 November 2017), p.27

The idea of a battle quiz arose during a brainstorming session, says Marc Van Hoeck, COO at Organic Bakery De Trog and partner at valueXstream. “Hygiene and food safety are crucial for the bakery. Our agency workers, including those who do not speak Dutch, must be deployable within a short time.” valueXstream worked together with the innovation agency NewBird. Their social learning platform BattleQuiz was a good fit with the ambitions of De Trog. Both valueXstream and NewBird are part of the Gumption Group.

Hygiëne en voedselveiligheid zijn cruciaal voor een bakkerij. Ook onze tijdelijke medewerkers, onder wie anderstaligen, moeten in korte tijd inzetbaar zijn.

Marc Van Hoeck, COO Bio Bakkerij De Trog


With the use of BakeryBattle, new employees can be deployed within the hour. They challenge each other to knowledge battles, from beginner to advanced. The competitive element ensures that the learning process is fun and stimulates people to play regularly. Each battle consists of seven questions. The app can be played on a smartphone, tablet or pc.

New employees play the game during their training. More experienced staff take part in the Grand BakeryBattle, which is played three times per year and which takes a month. In this way, the knowledge of our one hundred employees is kept up-to-date. The management can monitor the game results: they show the evolution of the knowledge.

“BakeryBattle is built on the foundations of our BattleQuiz platform, and adapted to the needs of the customer”, says Antoon Sturkenboom, managing partner of NewBird. “BattleQuiz can easily be adapted for various purposes and learning objectives. The customer supplies the content, and NewBird takes care of the rest.”

De Trog - valueXstream - Newbird

About valuexstream –

valueXstream guides your strategic conceptual meetings, transformation projects and operational optimisation of your logistics and supply chain, with advice, project management, interim management and training. Companies often have to rely on large consultancy agencies or independent advisors for advice about supply chain management. valueXstream is positioned between these. We are a complementary team of senior supply chain architects with a wide knowledge of the industry. We combine diversified services with a pragmatic, down-to-earth approach for medium-sized companies.

About NewBird –

As a design agency, NewBird is aimed at strengthening the engagement of customers and employees. The core of their approach is human behaviour and fast prototyping. The combine science, gamification and design to realise digital innovation, both for large organisations and for SMEs. NewBird has offices in Utrecht (NL) and Kontich (B).


Marc Van Hoeck | | +32 475 67 72 65

Antoon Sturkenboom | | +31 6 24679526

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2021-01-01 20:54:08


2021-01-01 20:38:41